Colonial Williamsburg suffering?

This article from the Virginian-Pilot discusses the approximately 40% drop in visitors to Colonial Williamsburg since the 1980s. Annual visitors have dropped from 1.2 million to 700,000. Hotel occupancy rates are the lowest in Virginia. The most depressing point in the article:

"[Decreases in attendance at living history museums has] alarmed museum administrators, who have worried about whether their facilities offer enough hands-on activities and whether their interpretations register with today’s multicultural audience.

“As far as living history sites go, is it because people are having a harder time connecting with what living history sites do?” asked Lynne Belluscio, president of the Association for Living History, Farm and Agricultural Museums. “I think that’s what we’re seeing -– people asking themselves, 'Is that my history, And can I make that connection?’ It’s harder to make those connections.” "

Wow-- so people are failing to visit one of the birthplaces of America because they think it is not "their history?" That sounds like real trouble to me.